We amplify growth. We understand Asia. We turn uncertainty into upside. Our team have 200+ years combined experience doing just that.
Founded in 2020 as a collaboration between Rothschild & Co Merchant Banking and Jennifer Yu (formerly Chairwoman of Rothschild & Co Greater China), Auster is an independent global private equity firm dedicated to investing in European businesses with an Asia angle. We are defined by a lively international streak, a shared respect for risk and a passion for investing behind the global ambitions of bold management teams and founders.
We are a team of diverse professionals with profoundly global perspective. From Shanghai, London, Hong Kong and San Francisco we are investing our $650m maiden fund into European businesses that serve customers with highly differentiated solutions, conferring benefits far in excess of unit price. We find this supports entrenched competitive positions, sustainable return on invested capital and stable free cash flow across economic cycles.
Fund I launched
Target Enterprise Value
Target Equity Cheque
Target Portfolio Size
Across our three sectors we dive deep into specific sub-sectors
Strength in flexibility
Speed and pragmatism are at the core of Auster’s investment approach. We invest across the full equity spectrum, from majority buyouts to substantial minority stakes, replacement capital, growth equity, and structured instruments.
We partner with entrepreneurs, family owners, management and corporates. Where appropriate, we will also seek to invest alongside a European or US middle-market financial sponsor, allowing us to mutually benefit from each other’s deep regional operating expertise. Through these partnerships, our sponsor partners can act with confidence in Asia.
Differentiated partnership for value-creation
We invest behind middle-market leaders in Europe and North America who need a trusted, high-impact partner in Asia.
Auster goes far beyond simply providing capital by focusing on actively unlocking upside. We draw on our international investing experience and our local network for strategic advice and access across procurement, regulation, financing, and go-to-market to:
- Open new revenue channels
- Address regulatory uncertainty
- Strengthen supply chains
- Build-out effective regional management
- Take advantage of flexible financing terms
- Map and execute regional bolt-ons and transformative M&A
Meet the team
CEO, Member of Investment Committee
Ms. Yu is the Chairwoman and Founding Partner of Auster Capital and previously served as the Chairwoman of Rothschild & Co in Greater China.
Jennifer has played a leading role in various landmark cross-border transactions during her time at Rothschild & Co, including Zhejiang Geely’s acquisition of Volvo Cars and ChemChina’s acquisition of Pirelli.
Ms. Yu is also a Trustee of Shanghai University of Finance and Economics (“SHUFE”). She graduated from SHUFE with bachelor’s degree in finance and received her master’s degree in Business Administration from SHUFE.
Ms. Yu is also a passionate dancer at competitive level, and has won multiple international prizes, including the ProAm Ballroom Championship at Blackpool Dance Festival.